Client: EPSON

About the Client:

Epson is a Japanese electronics company and one of the world’s largest manufacturers of computer printers, and imaging related equipment. They usually promote with printers and accessories.

Deliverables:

Flyers, Wobblers, Toblerone (triangular prism shape) and Back Board.

Challenge:

Epson teamed up with Incredible Connection to promote the L850 home printer. We had to create awareness around this product and the extra accessories that was displayed in the Incredible Connection stores. My challenge was to use one design and apply it to four different layouts and sizes.

Outcome:

To create one design and apply it to different layouts and sizes.

Phase 1: Strategy and Approach

Developing the strategy:

The first step was to brainstorm a concept and do research on the different concepts and ideas. As there was many concepts but the best concept was ‘Catching Memories’, it was about printing your memorable experience with your home printer on glossy paper.

Defining the Brand:

Epson is well known brand around the world. They use a dark blue and white as their primary colours. Their secondary colours are CMYK colour palette. The font they use is Helvetica and images used are realistic, experiences and their products. The white Epson logo sits in a blue shape that always placed on the right bottom corner of the page.

Understanding the User:

The users were anyone in their thirties and up, who wanted a home printer to save money from going to the printers shop. They are also getting ink and glossy paper, it’s good for professional photographers, portfolio work or even printing an experience as a gift.

Positioning:

To help consumer spend more time on their craft than running around looking for a good, affordable and quality printer shop.

Phase 2: Brand Refresh

Media Bundle Design:

The design is one of my favourite parts. From the four elements, I began with the flyer design because it was an artboard that I’m familiar designing on. Following the theme ‘Catching Moments’, I decided to add photo’s representing memories and experiences around the L850 printer. Making the printer, the price, inks and the photo paper stand out.

Epson is known for their clean and straight to the point layouts. When it comes to the font, I used a standard Helvetica font for all the copy. The white heading stands out from the blue dark background. The yellow price was to attract the customers’ eye but at the same time it doesn’t take the attention away from the heading because of the sizes and position.

As it’s Epson brand/promotion I added a dark blue background to match their brand guideline and supported the yellow price, product and images to pop out.

Phase 3: User Experience

Causing Delight:

The client was happy with the final product. We designed, send to printers and delivered the final product to the client.

Measure, Test, Adjust:

The marketing materials were delivered to Incredible Connection stores and it was a success. Consumers bought and loved the glossy paper and inks they got with the promotion.

The Outcome?

It all went down smoothly. The client had to extend their promotion as that’s how well the promotion was and all we had to do was reprint and deliver.

Design Software