Tescom is an South African company, and provides clean emergency power.
A monthly UPS mailshots with special prices.
Design a monthly UPS mailshot promoting different products with the price and details.
Design a mailshot every month.
I always begin with researching power and electricity images, colours and fonts that fall in the same category. I’ll draw some layout ideas and look online for some ideas. I would look at the shape and sizes of the products and plan the layout from there. What works best for this mailshot was to two column layout design because it filled the space up equally.
Tescom brand is mostly designed with a blue background and electricity or power images. Tescom doesn’t have its own Corporate Identity. To solve this problem I stuck to colours like blue, orange and yellow or sometimes green. The headline fonts changed but the text I tried to keep it as readable as possible.
Due to load shedding since 2008, many companies big and small need these power supplies for their businesses to keep running. No power, no productivity and no money.
Every month design a mailshot to be send to clients on the latest specials.
Each mailshot has its own unique feel to it. The overall look was a two column design, blue background and hint of orange, yellow or green. Each heading on the mailshot all stood out in its own way and made the mailshot look more interesting. The heading fonts differ with style and colours. The price and information fonts I used Tahoma a clean and easy to read font for all the designs. The footer was standard by format, it was three column design with the contact details and the different branches around in South Africa.
Client was happy with the designs as we did this every year.
Due to the amount of times we had load shedding and still having load shedding the UPS and generator products are definitely an investment to companies and your personal life.
Tescom the client was happy with our work and we kept designing for them.
November 23, 2016