Phase 1: Strategy and Approach

Developing the strategy:

I received some designs from their previous company Old Mutual Private Wealth Sector. I used those designs as s template and idea of what they wanted. For the triangle calendar, I had to do some research on templates, sizes and how to prep for print. I found patterns from PWM forms and other graphics to apply to the design.

Defining the Brand:

PWM slogan “Giving Wealth Purpose” means wealth is more than just money, it’s the key to unlocking new opportunities and pathways. The way we define this meaning is through the images based on the theme ‘Journey’. The primary colours are charcoal grey, silver grey and teal. There are six secondary colours which do not be used often, it’s more graphs and diagrams. The heading font that is used is called Cinzel and the Montserrat family are used for paragraphs.

Understanding the User:

The users were employees of corporate companies and are all different ages. The triangle calendar is perfect size to check dates quickly. While the wall calendar is used to write down reminders and meeting dates. The important part is the size needed to be big enough to see and space to write on.

Positioning:

Design a triangle shape calendar and wall calendar for 2021.

Phase 2: Brand Refresh

Calendar Design:

The calendar design was a bit tricky at the beginning but after some attempts I made progress. Starting with the triangle calendar, I found a template online and did my measurements by printing and mocking it up to see how it would turn out. Using Adobe InDesign I created a table for each month and copied the dates per month for both calendar designs.

For the triangle calendar on the left hand side I added ‘2021’ and behind I used a teal-patterned background. Below the ‘2021’ I added the public holidays. On the remainder of the page, I added six months on each side. I used the Cinzel font for heading the months and Montserrat for the dates. The font colours I chose were charcoal grey and teal.

The wall calendar was easier to design as each month had its’ own page. The colours and fonts were similar to the triangle design. The difference was that the year and months were displayed a bit bigger and each day had space below to be filled in by the user.

Phase 3: User Experience

Causing Delight:

Client was happy, the calendar was a success as employers used the calendar the way they needed to. Recently I did one for 2022, this went down smoother because I had my own templates to follow.

Measure, Test, Adjust:

Client was happy just had to make a few tweets here and there for 2022 calendar.

The Outcome?

All went well and the client came back the year after for another run.