Tiger Fishing Zambezi (TFZ) is a travel agency that focuses on fishing on the Zambezi river.
Beer bottle packaging design.
TFZ is teaming up with a local brewery to sell beer for the TFZ clients who will be going fishing.
Design a logo and elements for beer bottle package.
The concept was exploring the Zambezi River. I researched for all types of different styles of tiger fish, images of the river and the way the beer bottle is displayed. As this was my first time designing a beer bottle packaging, I had to look what was on the labels, lids and other important content. I did research on SAB and the different brands in South Africa.
TFZ is a travel agency for fishing, they don’t have a Corporate Identity. My solution was use colours, fonts and images from past designs like mailshots and other marketing material. The main colours are used from the TFZ logo which are yellow, blue and black. The background from the logo is a sunset gradient and is a very popular element in our designs. The main style is a grungy and camping outdoors feel to the brand. This style emphasis being on holiday in the bush. Lastly the font used for the headings is called Decade and the font for cleaner and easy to read text is Gotham font family.
The users are people who want to go fishing and relax the whole day on the boats with their cold beers or cold drinks.
Design a beer bottle packaging called Zambezi Lager.
Let’s begin with the logo and label design. To express the concept exploring the Zambezi River, I used a mean green, pirate looking tiger fish who is jumping out the river that is golden in colour. Golden water represents the beer. I chose an orange sunset background to match the colours of the TFZ brand guidelines. The tagline is in a ripped red ribbon that has the illusion the tiger fish ripped it apart. The Decade font was used for the name Zambezi Lager which is above the circle, the fill I used yellow and orange gradient that is similar to TFZ. The circular shape holds the busy design in one group. To end off with a blue gradient background, the rest of the colours and elements stands out clearer on this blue gradient.
The back is label is a neat layout. On top is the TFZ logo and below is their contact details. The ingredients, bar code and other important information.
TFZ was happy with the final design and they had to present it to their partner.
The design never made to production because of an disagreement between supplier and client.
Client was happy with the design, just never go into production.
December 22, 2021