Brand Development Product Design

Graphic Design, Practice Projects

Client: BellChoc – Chocolataire (Practice Project)

About the Client:

Bell Choc is an international chocolatier (BellChoc) that wanted to infiltrate the South African Market.

Deliverables:

Logo, Marketing Flyer, Marketing Social Media Post and a tagline.

Challenge:

Introduce BellChoc to South African Market. The target audience is across the board with an exclusive range to tantalize all your senses. The challenge is build brand awareness, acquires sales, and ultimately promote growth for the business.

Outcome:

To put together presentation explaining the concept and the designs you put together.

Phase 1: Strategy and Approach

Developing the strategy:

 

Defining the Brand:

 

Understanding the User:

 

Positioning:

Phase 2: Brand Refresh

Design:

Phase 3: User Experience

Causing Delight:

 

Measure, Test, Adjust:

 

The Outcome?

Client was happy with the design, just never go into production.

Design Software

Preview Powerpoint Presentation

Trisha Deva

Date

November 20, 2022