Phase 1: Strategy and Approach
Developing the strategy:
During my research I looked at graph designs, colour schemes and patterns. I got suggestions from the client and also was given photos of the Amava Mining factory and their process in action.
Defining the Brand:
Amava Mining is part of the Amava Group and the common colour used was light blue from their logo. What I did to separate their brand style from the other companies was by adding a warm tone colour palette yellow and orange. The font I used was Robotto, a famous font used in most projects for the Amava Group.
Understanding the User:
The users are investors who are interested in investing into Amava Mining.
Positioning:
Design a brochure explaining who Amava Mining is and the ability to be able to send to current and future investors.