E-Brochure Design

Graphic Design

Client: Amava Mining

About Client:

Amava Mining is mainly involved in the mineral recovery and beneficiation areas of the mining industry.

Deliverables:

Four pager digital brochure.

Challenge:

The challenge was to introduce the user or investor to Amava Mining, show them who they are, what they do and also what they stand for.

Outcome:

Design four pager digital brochure.

Phase 1: Strategy and Approach

Developing the strategy:

During my research I looked at graph designs, colour schemes and patterns. I got suggestions from the client and also was given photos of the Amava Mining factory and their process in action.

Defining the Brand:

Amava Mining is part of the Amava Group and the common colour used was light blue from their logo. What I did to separate their brand style from the other companies was by adding a warm tone colour palette yellow and orange. The font I used was Robotto, a famous font used in most projects for the Amava Group.

Understanding the User:

The users are investors who are interested in investing into Amava Mining.

Positioning:

Design a brochure explaining who Amava Mining is and the ability to be able to send to current and future investors.

Phase 2: Brand Refresh

Brochure Design:

The front cover is a collage of the factory interior and exterior. I went for a simple clean and corporate look and feel. The white inner borders was to separate the images and balance them so they don’t look so crowded and messy. The colour scheme as mentioned earlier, I used was blue and yellow-orange to give the brochure a vibrant feel. The layout I wanted was to be unique and the white space on the left guides your eye to focus on the information that doesn’t make you feel overwhelmed by information. The font I used is Roboto and clean easy to read font. The heading were blue to spot the difference between the sections.

Phase 3: User Experience

Causing Delight:

The brochure is a guideline for the investors. It is designed to explain who Amava Mining is to what they do and their contact informaiton.

The Outcome?

Client was happy and uses it when they have meetings with potential investors. It’s important to note that the digital copy is an easy option to always have it on hand.

Design Software

Trisha Deva

"All creation is a mine, and every man a miner." Abrham Lincoln

Date

February 19, 2020